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Building backlinks to your site is the most essential factor to getting web sites ranked. There are many different backlinking-strategies, some of them complicated and expensive, others very easy and straightforward. This article is about one easy and free method of building back-links which is often overlooked, but can generate excellent results in terms of search engine optimization.

Blogger and WordPress are probably the two best-known free blogging platforms. A Blogger-site can even be monetized with AdSense and other methods. WordPress.com does not allow any kind of monetization, however. Still, both of these blogging platforms can be useful SEO tools. You can simply create a free blog on each of these platforms and rather than directly monetizing the free blogs themselves, create some content on them an link back to your self-hosted blog or web site. The free blogs then simply serve as backlink-sources, directing link-juice and visitors to your self-hosted, monetized site.

This is quite a simple strategy and the good news is that WordPress and Blogger aren't the only free blog services available. Not by a long shot. Off the top of my head, there's also Blog.com, tumblr, wetpaint, Vox, Doodlekit, Livejournal and Bravejournal. Do a search for "free blog" or "free website" and you'll easily find a dozen more. You can add content and links back to your main site on each of them, creating your own little link-network.

In case you're worried about how many posts you'll have to write to build these links, just remember: You can take articles that you're already submitting to article directories and re-purpose them by posting them to your blogs. Particularly if you're making use of article spinning, this will be no problem at all, since all the content will be unique.

Finally, let me also mention that there are systems like Web 2 Mayhem that can actually automate the posting of content to lots of free blogs for you. Free-blog-link-building couldn't be any easier than that. Give it a try and get some backlinks and traffic going!

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It's the secret of every successful blog – getting repeat visitors that come back and visit your blog time and time again. Regular visitors that hang on to your every word and perceive you as an expert and authority source on the subject you're writing about….

So how do you achieve this? How do you get repeat visitors and successfully engage with your blog readers?

Ultimately you need to give your blog posts some personality. If you can post genuinely useful information AND do it in an interesting way then you will secure the repeat visitors you're looking for.

Years ago I remember my friend posting something on his blog about how he had completely messed up a launch email he was sending to his list. It was effectively a disaster story – a 'how not to do it' type blog post – and guess what? It got absolutely TONS of comments because people could relate to it.

(The above paragraph by the way is an example of how to do it – a story!)

Here are some top tips on how to engage with your blog readers and get repeat visitors:

Tell stories. People love posts about real life stuff. We are naturally nosy creatures and we want to know 'gossip.'

Post about what has gone wrong. People love to read about your mistakes or little things that have gone wrong or which have happened to you.

Post about things which people can relate to. Find out the hopes and fears of your target audience and talk about them.

Post 'how to' guides. If it is juicy information it will definitely engage with your blog readers and secure those repeat visitors. Make your blog a great information resource.

Include videos and pictures. People love new media – and you only have to look at the success and popularity of the leading video websites to know that it is true.

Above all, post useful information and add in stories. If people know your blog is 'real' and not just simply an advertising site such as fastest way to build muscle  then you'll get repeat visitors and they will love you.

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