Measuring Video Impact with Nielsen’s “TV Internet Data Fusion”

Thanks for taking the time to visit our blog. If you are looking to make money online or work from home online bookmark this page and add your name and email for your free gifts check back often for more free gifts and advice. Nielsen clients have been leaning heavily on its cross-platform measurement tools especially given the increase in online video viewing, said Nielsen’s Howard Shimmel at the YuMe Road Show in New York. In introducing the results of a Nielsen-YuMe study on reallocating TV ad dollars to online video, Shimmel explained that brands can measure cross-platform effectiveness of a media buy using Nielsen/TV Internet Data Fusion, which marries viewership across online, mobile, TV and other emerging mediums. Shimmel, SVP, Client Insights, Media Solutions at Nielsen, spoke at the event. The data showed that marketers can increase their reach and exposure by incorporating an online video component to a TV campaign. For details on how Nielsen/TV Internet Data Fusion works, please watch this video, and for a specific case study, please refer to the Travis Hockersmith video from the YuMe road show. Daisy Whitney Disclaimer: This is a sponsored post. We have produced and published this video and several others to be posted under contract with YuMe. We hope you find this series of videos informative. AP

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