Part 2: Introduction to Mobile Marketing

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Mobile is now finally beginning to deliver on its promise to advertisers. The mobile marketing industry has long predicted the arrival of broadband mobile internet and rich multimedia phones in mass, and we are now seeing consumers understanding, interest and use of these technologies deepening daily. In this video we examine what exactly is Mobile Marketing, how did it start, the current mobile marketing landscape, mobile strategy concepts, tactical solutions & typical results organizations may expect from their mobile campaigns.

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