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Building links is a critical aspect of any online campaign. Your website’s ultimate position in the search engines will come from the quality of your backlinks. If you’re not getting relevant backlinks, your site will suffer from a lack of quality search engine traffic. In their zeal to acquire backlinks, a lot of marketers commit costly errors in the process. These mistakes may not seem like much, but the effects they have on your business can be serious. Now, let’s move onto what these mistakes are and how to avoid them – you’ll be able to stay on the good side of the engines.
Failing to check for the “no follow” tag is something a lot of marketers forget about, or don’t know. When a link is ‘no follow,’ the engine spiders will not follow that link – but in a certain way. If your link resides on a page that assigns the no-follow attribute, then you won’t receive the linking power credit you were hoping for. So be sure to check before you post your link, whether it’s a blog comment or other kind of link.
You can find link exchanges that advertise for link building. But you need to be careful to avoid being scammed. Using a link exchange can still work for you, and they are white hat SEO practice. But you’ll find that not every one of them will be worth the trouble. If it’s a scam, you will pay them for a link. Then either they take it down a little later, or it’s posted somewhere with a no-follow link attribute. So do check that your links are still in place, and always try to find a reputable link dealer.
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One very common practice is “not” using ALT tags in image links. You can use keywords in ALT text for image linking, so it’s important to do that.
Overall, you’ll gain far better results from a link building strategy that avoids these common mistakes. It will only be a matter of time before you have strong backlinks that help you with your search engine rankings.