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In this video, Antonello Parlato will tell you: -Why web video is important -How to use your web video effectively -And why you should have Promotional Productions make your video. Statistics show that Internet video is growing at an annual rate of over 40%, and that over 75% of all US Internet users view video online. Thanks to improved technology and audience preference, Internet video has grown from being an exception to an expectation.Internet video also engages all of the key senses simultaneously for maximum marketing impact and retention. What the eye can see, what the ear can hear, what the fingers and interactively control, and what the emotions can experience all combine for maximum effect. With today’s short attention spans, video is also an excellent tool for quickly engaging an audience that’s becoming increasingly visual. Like it or not…people these days are doing more looking and less reading, as evidenced by the rapid decline in newspaper readership. With video, you can inform, engage, and even entertain. A thoughtfully produced video can do all three in ways that photos and even virtual tours simply can’t. Thanks to technology, video is also versatile. It can not only enhance your website, but grace your newsletters and email as well. It can also empower social media like Face Book, Twitter, and YouTube to broaden your visual impact at virtually no additional cost. Start getting noticed, and start grabbing the eyeballs now! Have Promotional Productions …
Audience — Facebook is the 2nd largest trafficked website, with over 500 million active users. Referrals — Facebook is the 2nd largest referral source for video. Mobile — 150 million active users take Facebook with them everywhere they go. Time — Many people spend a lot more time on Facebook than on Google Versatility — Many video formats are supported for uploading Length — Facebook allows up to 20 minutes, 5 minutes more than YouTube Connectivity — A wide range of sharing features and engagement opportunities. While Facebook doesn’t let you share it’s content onto other social networks (like YouTube and Twitter), because of its large member base, you will certainly have many more connections from the onset that may lead to better sharing potential. Search Engine Visibility — Facebook videos are visible within Google Search. SMO (Social Media Optimization) — Excellent keyword encoding (aka, “tagging”) capabilities. Conversions — Hot triggers around the video for taking an intended action.